The Results Are In: Over 3 Million Impressions

By Illinois Lyme Assoication

This year, Illinois Lyme Association created a Lyme Disease Awareness billboard campaign during the Illinois State Fair.

The billboard, which featured a catchy “Little Tick, Big Problem” slogan and a stat informing the public about the percentage of Lyme disease-carrying deer ticks in the state, was on display near two of the fair’s entrances from August through a portion of September.

The number of impressions (or views) our billboards had during that timeframe totaled more than 3 million!

That’s an astonishing number of eyes on Lyme disease awareness in just over a month!

We heard from people all around the state who said they couldn’t help but take notice while they were driving.